How to Optimize a Facebook Page in a Few Steps

In any self-respecting marketing strategy, it is important to know how to optimize a Facebook page. Although it is the most maligned of social networks, Facebook remains the first social network, in the modern sense, in history.

If you think about it, this platform has changed our lives and habits forever. Yes, because, if you don’t know, at the beginning it was possible to use this social network only from a computer.If you are looking for social media growth, then Buy Facebook likes from SmmStore.co.uk best place for you.

To see notifications, comments and messages, you must necessarily connect from a desktop PC. Since the arrival of apps, however, there has been much more attention to making a Facebook profile as professional as possible.

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As with Instagram, TikTok, and of course LinkedIn, social networks have become business cards or real resumes. In this regard, having all the information in order and easily usable by potential customers can give you a great advantage.

Even search engines, like Google, appreciate it when you create a perfect page with quality content. As you will see, we will explain in detail all the steps to optimize a Facebook page and help you achieve great goals.

How to Optimize a Facebook Page: Preliminary Steps

Before you start working on your Facebook page, it’s important to check some settings that may be useful to you later.

Many users, discouraged by the rise of other platforms, ended up completely discrediting Facebook. But we remind you that, at the moment, Mark Zuckerberg’s first platform has something like almost 3 billion registered users worldwide.

If you don’t know, we are talking about almost half of the world’s population. Don’t take advantage of this opportunity because of trends, it is not a very wise choice.

However, before you optimize the various fields to make your page perfect, you will need to check some sections.
You can do it, in the same way, both from PC and smartphone. To simplify, we will show you the procedure directly from the app.

First, open your Facebook page and access the menu by clicking on your profile picture at the bottom right. Now, tap on the gear icon at the top right.

From here, tap on “Page Settings” to check that the name and URL are correct.

In this section, you can also decide the settings on the tags, that is, who can tag the page or not, the accesses to the profile and other settings.

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Choose a profile picture

The first step to optimize a Facebook page in the best way is to choose the profile and cover images.
Changing your profile picture is very simple. To do so, you just need to:

⦁ click on your profile picture at the bottom right and on the page name at the top to go to the home page;
⦁ click on the camera symbol under your profile picture;
⦁ select “Select profile picture” and choose content from your gallery.

The right profile picture varies depending on the type of page. If it is your personal page, in fact, you can decide to use a photo of yourself. We recommend using an image in which you are well present and visible, possibly without too many accessories.

The case of company pages is different. For brands and companies, you can use the official logo.

Select a perfect cover image

The cover image is also very important. To change it, the procedure is practically identical to the previous one. The only difference is that you have to select the camera symbol under the cover image.

There are no special instructions for this section. The only thing you must always respect are the dimensions of this section.

For a perfect cover image, in fact, you will have to use the 830 x 312-pixel format.

To make your cover image more attractive you can use one of the many free websites dedicated to graphics. An example is Canva or the downloadable software Gimp.

Write a nice bio to optimize your Facebook page

Just like Instagram, the bio is very important on Facebook. Optimizing a Facebook page means, in fact, filling all the fields on your home page in the best possible way.

To edit your Facebook bio, you just need to:

⦁ enter your profile home page by clicking on the image at the bottom right;
⦁ tap on the bio section;
⦁ select “Edit Bio”.

Facebook gives you 101 characters to describe yourself or your business. Be very careful when filling out your bio. Most users tend to neglect this section.

The tendency is to describe yourself, but not to give a good reason to be followed. A good bio, instead, should actually convince other users to follow you.

But let’s take a practical example.

This is a good bio, but not optimized in the best way: “I am Vincenzo, I am a lawyer from Naples graduated from the University Federico II. Contact me for a consultation”.

As said, there is nothing wrong, but it can be done better.

Here’s what it should look like: “Legal issues? Contact me for a free consultation.” Much more effective, right?
Try to use as many keywords as possible, obviously keeping the text readable, to be found more easily by Google.
Insert useful links

When talking about how to optimize a Facebook page, links cannot be overlooked. Links are also present in the same section as the biography. To edit this section, all you have to do is tap on “Edit public details” from the Home.
As for links, there are no particular tips. It is important to insert an effective and useful link. If, for example, you use Facebook to sell, you can insert the link of your store.

If, instead, you want to use the page to make consultations, you can insert the link with a contact form.

Enter the exact address to be found immediately

This section can be used whether you are a creator or a business. It is probably used more by businesses, such as restaurants or shops, and if you think about it, it makes a lot of sense.

It is very important to write the correct address of your business or the one you manage on social media to be found more easily by potential customers.

Changing your address is easy and all you have to do is go back to the “Edit public details” section, as we explained previously.

We recommend that you carefully select the exact location of your business. You can also use the map and digital pointer to help you do this. Remember: if a potential customer cannot easily find you, they will definitely switch to your competitors.